How to write a description that convinces
A clear, specific description answers the customer’s question: does this business offer what I need?
A good description needs no exaggeration. It needs the information customers are actually looking for.
Start with what you offer
Name your type of business, your main services and your city in the first sentence. For example: “A car repair workshop in Benghazi specialising in auto electrics and computer diagnostics.”
Add what sets you apart
- Years of experience or the year you opened.
- The brands or specialities you work with.
- Extra services such as appointments or home visits.
Avoid what weakens trust
Don’t put phone numbers inside the description; they have their own fields. Avoid claims like “the best in Libya” without evidence: your reviews are what say that for you.